marketing Talks

Recent keynotes on marketing, partnership and sponsorship include:

• Irish Sponsorship Summit (Dublin) 2016 

• The Brand Conference (Sports Pro) 2015 [Link]

• Think!Sponsorship 2015 [Link]

• Think!Sponsorship 2016 [Link]

• SPORTO (Slovenia) 2016 [video]

• Institute of Promotional Marketing - Partnerships Conference (London) 2016 [The Drum]

• Sponsorium (London) 2015

• SportBiz Forum (Warsaw) 2017 [Link to interview]

• Asian Mass Participation conference (Bangkok) April 2017 

• London Business School Sports Business Series April 2017

• Power Brands Global (London) 2017 - including on a panel with Rt. Hon. Andrew Mitchell MP [Link]

• Marketing Forum - Making the customer care 2017 [Link}

• International Sports Chamber of Commerce 2017, The Ivy (London).

• Strategic Win-Win Corporate Charity Partnerships (London), October 2017

• Beyond Me - Driving Social impact from partnerships (London), November 2017

• Norwegian Sponsorship and CSR conference (Oslo), February 2018

• London Marathon, Race Director lunch (Panellist) March 2018 [Link] 

• SponsorshipX (Canada) August 2018 [Link]

• Spot:On Marketing Conference (Copenhagen) April 2019 

• Podcasters Unite Online Conference (Corona, California) February 2020 [view here]

• DigiConf - The Secret to LinkedIn Marketing. July 2020 [Link] [Link] [Video]

• Business Marketing Club - Debate panel on brand. Sept 2020

• SponsorshipX - The Future of Sponsorship Measurement - Club House panel. (Toronto) March 2021

• Major Events Summit - What do sponsors want? (Manchester, UK) February 2022

• FrontRunners 3.0 - Sports and Sponsorship (Athens, Greece), April 2022 [video] [Spotify]

• Sponsorship Forum - Innovation in Activation (Dublin, Ireland), June 22

• Irish Sponsorship Conference - Sponsorship Market Overview (Dublin), June 23

• ESA conference - Driving Social Impact Through Sponsorship (London), November 23 [video]

• FrontRunners 4.0 0 Effective Measurement (Athens, Greece) December 2023 [video]

• WorkGroup/Marketing.  An output is not an outcome, May 2024

• ExperienceIT TED Talks. Harnessing sponsorship. (Edinburgh).  February 2025

Podcasts:

• Business Marketing Club Podcast - Vanity Metrics, Under the Skin. April 2021.[Google Podcasts] [Spotify] [Apple Podcasts]

• Business Marketing Club Podcast - Taking Sides. April 2021.  [Google Podcasts] [Spotify] [Apple Podcasts]

• B2B Marketing - The provocative truth. November 2022. [Spotify] [Apple Podcasts]

• Business Marketing Club Podcast - Meeting Heroes. March 2023 [BMC] [Apple Podcasts] [Spotify] [Deezer]

• Beyond Encryption - Marketing Around Risk March 2024 [video]

• Demand Base Podcase, Sunny Side Up - Tailoring Marketing for Diverse personas [Site] [Spotify]

Sponsorship/marketing workshops include:

• Norwegian Swimming Sponsorship workshop 2015

• Asian Mass Participation Sponsorship and Marketing workshop (Bangkok) 2017