Marketer
I love brand marketing - everything about it. Building visual identities (that's logos to you and me), brand visions, brand strategies and brand engagement makes me a happy man.
In particular, I specialise in making customers care about businesses and brands - through PR, sponsorship, CSR, and partnerships. From the exciting world of energy (British Gas), to aviation (Galileo Watermark), SaaS (RingCentral) and the law (LexisNexis) - I bring brand magic to businesses that want to make an impact on their customers.
I've headed up various specialist marketing teams in corporate and worked as a consultant - offering specialist advice to brands and rights holders around the world.
I have a CIM Diploma in Marketing (certificate proudly hangs in my downstairs toilet) and was appointed as a Fellow of the IDM in 2016.
I sit on a number of panels furthering the industry:
Non-Exec Director of the European Sponsorship Association
Institute of Direct Marketing Education Advisory board
Institute of Promotional Marketing Partnership Panel
I have also been a judge for a number of awards, including:
